I start my mornings perusing my social media streams to socialize and to discover ideas worth sharing and writing about.
Some days, like today, I discover nothing of consequence. Nothing that is so overwhelmingly quality that I think to myself, “Man, I just have to share this with my audience! They need to know about this. They’re going to love it!”
There’s a lot of mediocre content out there, which is natural. There’s also a plethora of copying what others are doing, which seems to devalue what everyone is doing.
A mentor once taught me the strategy or imperative, however you want to look at it, of being so good at what you do or having something that is so unique that it makes the competition look defective.
This approach to business takes intelligence, execution, and discipline.
For example, in the consumer world there’s Trader Joe’s, Apple, and BMW. These companies are so good at what they do, after they get their hooks in you, you’re a raving fan pretty much for life.
It’s a good question to explore:
How can I change, operate, or otherwise become so good at what I do that the competition looks inadequate in the eyes of my target audience?
It’s a question that if answered and implemented will undoubtedly lead to a high level of success. Maybe your business won’t become the next Trader Joe’s, Apple, or BMW, but at the very least it’s likely you’ll be very well compensated for your efforts by the marketplace.
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Adam Dudley is an author, coach, mentor, and consultant. He writes. He mentors. He adventures. Explore, learn, grow, repeat.
Carrie Scherpelz says...
"I can't say enough good things about my colleague, Adam Dudley. He's a joy to work with--uniquely gifted and absolutely reliable. Out-of-the-box brainstorms and big successes have resulted from our collaboration. In fact, I consider Adam a rare master of the give-and-take communication that is essential to effective teamwork. Best of all, he's willing to share his secrets with others through his Mindful Business offerings."
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