There’s a chapter in my book, Clarity For Solos, that’s called Ten Keys to Finding a Coach or Mentor You Can Trust.
Here are five common lies that are told by business coaches.
1. I can coach anyone.
Most business coaches work best with a certain type of client who desires a specific outcome or category of outcomes. A good fit between you and the coach is essential for a productive relationship. Any coach that says they can work with anyone isn’t clued in.
2. Testimonials aren’t important.
A business coach who doesn’t have a system in place for collecting testimonials isn’t marketing savvy and probably can’t help you market your business. If they were, they would know that testimonials are a best marketing practice. Not only that but collecting them is a litmus test for quality of service.
3. Coaching is a substitute for therapy.
Noway. Nohow. Don’t ever let a coach that’s not a licensed psychotherapist practice therapy on you. It’s a recipe for disaster and a huge liability for both you and the coach. If your mind is screwed up, seek out a therapist.
4. I’m not taking on any new clients right now. Even if I was, I doubt you could afford me my fees are so high.
This is bullshit (aka takeaway selling) that all coaches are taught to sling. It’s a pressure sales tactic designed not to appear as a pressure sales tactic. Walkaway from this kind of communication. It shows that a coach cares more about their bottomline than about your desired outcomes.
5. It would be too risky to offer a money-back guarantee.
It’s only risky if the coach in question cannot cultivate good relationships with their clients. I’ve always offered a money-back guarantee attached to my coaching because I believe in putting the risk on my shoulders for properly qualifying a potential client. No one has ever taken me up on my money-back guarantee.
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Adam Dudley is an author, coach, mentor, and consultant. He writes. He mentors. He adventures. Explore, learn, grow, repeat.
Carrie Scherpelz says...
"I can't say enough good things about my colleague, Adam Dudley. He's a joy to work with--uniquely gifted and absolutely reliable. Out-of-the-box brainstorms and big successes have resulted from our collaboration. In fact, I consider Adam a rare master of the give-and-take communication that is essential to effective teamwork. Best of all, he's willing to share his secrets with others through his Mindful Business offerings."
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