Lists of social media connections can be a bear to manage, especially when you have a large following or follow a lot of people.
That’s why I organize the people I interact with online into three main categories*:
The friends category includes personal friends and family, clients and prospects, and people that I think I’d like to be friends with based on their bio or content, but who haven’t yet achieved influencer status.
The fans category includes people who have positively interacted with my content - likes, comments, retweets, reposts, shared, etc - but who also are not influencers.
The influencers category includes people who operate in my target market that have juice.
In my market, which I would describe as self-empowerment and education for solo and small business owners, most of the influencers are best-selling authors, professional speakers, TV, radio, or Internet personalities with large, engaged audiences.
These influencers are inspiring to me for a number of reasons. I’d like to get to know them and, over time, be elevated to their level of sharing love and being loved.
On a daily basis it is my practice to interact with all three categories of people.
I do most of my interaction on Twitter because it’s the most for fun for me.
Twitter is also a great way to immerse yourself in a market and gain a deep understanding of what’s going on, what conversations are happening, what questions are being asked and answered, and what and who is trending.
If you’re on Twitter, join me @adamdudley.
*(I learned this system from my friends Travis Miller and Jimmy Vee at Gravitational Marketing.)
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Adam Dudley is an author, coach, mentor, and consultant. He writes. He mentors. He adventures. Explore, learn, grow, repeat.
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